That is the BIG question. You have your Youtube channel, your identity, your audience. You have everything you need to succeed on Youtube. Now, you have to do this thing that will turn your passion into a real job. I'm going to show you different examples of ways to earn money thanks to youtube.
The monetization of your videos
It's a function that exists on Youtube, but as you can imagine, it is useful only if many people watch your videos. The money you earn depends on the number of views of each video. Not everyone can do it.
It works thanks to advertising :
Just so you know, AdSense also works for blogs.
Product placement
The concept is very simple : a brand pay you to talk about its products in a video. Personally, I've never seen a Youtuber doing that explicitly, even if I'm sure some of them do this. For a Youtuber, of course, it's better to hide the truth and talk about the product without saying he is paid for that. But it is forbidden : according to a law, if you do a product placement, you have to say it to your audience in the video. That's why I wouldn't advise you to use this method, because it threatens your authenticity (and audience likes, above all, the authenticity of their youtubers), but you have to know it exists and, for a very influential youtuber, it can be very profitable.
It is very difficult to know if, when a youtuber mentions a product, it is honest or just a product placement. Difficult for the audience, but also difficult for the law...
Tibo Inshape, once again, has decided to have fun with all these youtubers practices, to caricature them and the law while making fun of himself. Indeed, in the the video Ce livre est scandaleux !! he talks about the book he has written. In other videos, he talks about the tee-shirts he sells, but just before, he says "product placement". And sometimes, he says "I can assure you they won't be any product placement in this video... [silence] buy my tee-shirts !!!". It's very funny ! Just for fun, watch the video Le pire placement de produit, it is really great ! As for Antoine Blanchemaison, he doesn't use this method.
Selling products
Both Tibo Inshape and Antoine Blanchemaison use this method, even if they don't do it the same way. Tibo Inshape, as many youtubers did, wrote a book.
As I told you, Tibo Inshape also sells tee-shirts on which he writes sentences he often says in his videos, his punchlines.
Antoine Blanchemaison has a freemium business model. Freemium, that is to say both free and premium. A part of his content is free, and everybody can read it. His 3 videos every week are free. It's the best way to find a big audience and to make them interested in the message you want to deliverer. And then, for people who really like them and want to go further, he proposes different "formations" (what we could call, in english, education, or training). He often says : in my free videos, I develop ideas ; in my "formations", I show you how to apply them. He also declared that his free videos are meant to be watched by everyone, whereas his premium videos focus on a specific theme, so it interests just a part of his audience.
Antoine Blanchemaison has a freemium business model. Freemium, that is to say both free and premium. A part of his content is free, and everybody can read it. His 3 videos every week are free. It's the best way to find a big audience and to make them interested in the message you want to deliverer. And then, for people who really like them and want to go further, he proposes different "formations" (what we could call, in english, education, or training). He often says : in my free videos, I develop ideas ; in my "formations", I show you how to apply them. He also declared that his free videos are meant to be watched by everyone, whereas his premium videos focus on a specific theme, so it interests just a part of his audience.
He has sold more than 500 "formations" since he started his Youtube channel, and the price has increased, now each one costs 147 euros (the price is lower at the beginning, he proposes a launch price).
Amazon Affiliate Program
Some youtubers earn money thanks to this program. The concept is simple : if you have decided to talk about a book in a video, you just have to put the link under the video, leading to the selling page of the book on Amazon. If someone clicks on your link and then buy the book on Amazon's website, you earn a certain percentage of the original price. An example of Youtuber who does that ? Raj, from the Autodisciple channel. He often summarizes books in his videos and puts a link.
Little advantages
If you have enough visibility, you can gain many little advantages. Some brands just hope you will like their products and talk about them on your own free will. So they send you products without conditions. You are not compelled to talk about them. For example, booktubers (youtubers talking about book) receive many books every month. Fitness youtubers can also have reductions for Sport equipment.
Good luck !
I think there might be other ways to earn money thanks to your Youtube channel, but here you've got different interesting examples. Now you are able to become a battle-hardened youtuber !
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