How find an audience

In this article, I want to present a few techniques that will help you create your community, and create your audience. How can you make your videos more visible on Youtube ? That's the question we are going to answer.

Clickbait

To begin with, here is the definition of clickbait : "Clickbait is a pejorative term describing web content that is aimed at generating online advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines or eye-catching thumbnail pictures".

To be clearer, it means you choose your title, for example, only to generate more clicks on your videos and then, hopefully, more followers. There are types of titles that easily attract many people. Tibo Inshape likes playing with this "rule" to gain more followers, even if his videos don't loose their quality.

It is the same for thumbnail pictures. Tibo Inshape like mocking himself. In his videos, he talks about girls, calling her "une petite", and shows he loves girls, big big "boobs" and a big big "booty", who do body-building. Of course, he respects women, he considers everyone has the right to have the body THEY want instead of the body other people want. But it is a joke that comes back in almost every video. So now, look at this thumbnail picture :

Here you can see many girls. I identified three reasons to explain why it was a good idea :

1) It is a way for his audience to laugh and recognize his funny personality. 

2) It is a way to gain new followers who really will be attracted by this picture. 

3) In one of his videos I saw once, he admitted himself that he put girls on the pictures to attract people. But it's a kind of auto-mockery, and it's perfectly honest, so we can't be mad at him ! We can just laugh with him and tell ourselves "yes, he knows the rules".

So it was smart of him, I think ! 

Videos about a famous Youtuber

When you want to see a Youtuber's video, it's highly likely you are going to write his name in Youtube's search engine. 

So, for example, it's more likely that someone will write "Tibo Inshape" on Youtube than Antoine BM. If you write the name of a youtuber, you will find two things :

1) All the videos this Youtuber has made.

2) All the videos other Youtubers have made about this youtuber, because the word is in the title.

So if you make a video about a famous youtuber, you'll have more chances to reinforce the visibility of your video. That is why Antoine Blanchemaison has made 3 videos "Comment devenir..." (how to become...), that, he told in one video, helped him gain many followers. 

Tibo Inshape and Pierre Croce are two famous french youtubers. Casey Neistat is a very famous american youtuber. Of course Antoine BM really wanted to help people improving their own channel when he studied these youtubers' channels. But for sure it was also a way to gain more followers.

Videos with other youtubers

According to Antoine BM, it is one of the best ways to reach a larger audience. The concept is very simple : if you do a video with a Youtuber that has many followers, they will know you and some of them will follow you. They are two ways to do that : 

1) Collaborative videos. Making a video with someone, either around a specific theme, or a kind of vlog. Thanks to a video he made with Norman, one of the most famous and influential youtubers in France, Tibo Inshape have gained many followers, even followers that don't practice fitness or body-building. 

2) If you think it will be too difficult to convince youtubers to make a video with you, you can simply interview them, I think they will accept more easily. Now I can tell you how I discovered Gabriel Clément, for example : a friend made me discover Tibo Inshape who did a video with Marine Leleu (a fitness youtuber), who was interviewed by Antoine Blanchemaison, who interviewed Gabriel Clément on his channel. Interviews are a good way to be more visible on Youtube. It can be a win-win situation, each youtubers introducing the other to their audience. Unfortunately, as Gabriel Clément told me, it can be difficult. Youtubers often... don't answer if you don't have a large audience. But try, talk to modest youtubers, and then you will be able to climb the ladder little by little. 

And many other ways... 

I could do an entire blog only about this subject. They are many ways to improve your SEO. Key words in the titles or in the descriptions of the videos, for example... Unfortunately, I cannot talk about everything. I just gave you what I think are the best ideas. If you are interested in that subject, I suggest that you watch this video, made by Antoine Blanchemaison :

Just keep in mind one thing : your number of followers is important, of course, but as Antoine Blanchemaison often tells us, you have to find a qualified audience. People that are really interested in your ideas, your message. If they follow you just because they liked one of your vlog, and that's it, it doesn't mean anything (and by the way, they won't buy your products). It is useless to look for followers just to have more followers. They have to be interested and interesting, it's the key. So be careful about how you find new followers, some techniques will bring "qualified" followers, and some techniques will bring followers that are not really your target.