People like authenticity, humor or serious but captivating subjects, "motivation" videos, but, above all, they like Youtubers with their own identity. I think this notion is really the key on Youtube, more than on any social media. I'm going to give you some tips to build your own identity.
Structure of your videos
Youtubers' videos often have the same structure. For example, Tibo Inshape always begins his videos with this catcher :
"DAAAMMN les gens, j'espère que vous allez bien, c'est Tibo Inshape et c'est un plaisir de vous parler aujourd'hui !"
And all his videos end the same way :
"Et surtout n'oubliez pas que VOUS êtes les meilleurs, BOUUUM !"
These sentences are like his trademark. As for Antoine Blanchemaison, he always ends his video saying :
"Et surtout, reste / restez libres"
And when he interviews someone, he asks him to say it.
These sentences are easy to remember and they reflect the main values of the channel. Many personal-oriented youtubers often begin or end their videos by this kind of strong sentences.
These sentences are easy to remember and they reflect the main values of the channel. Many personal-oriented youtubers often begin or end their videos by this kind of strong sentences.
To finish with, most of their videos often last the same time, but you can vary a little bit. Sometimes it lasts 3-4 minutes, and sometimes it's more between 7 and 11.
A specific vocabulary
It's not a technique all youtubers use, but it can be really interesting. Tibo Inshape has built his own vocabulary, that we can't really understand if we are not used to watching his videos. For example :
- "Meules énormes" = big "boobs"
- "Petite veine du bibi" = the vein that appears on your biceps when you are muscular and eat well
- "Petite" = a girl
- "Le Temple" = the fitness center
This technique leans on the repetitive comedy. We rapidly can associate Tibo Inshape with these terms, and he makes us laugh. Don't hesitate to build your own vocabulary and invent your own punchlines !
Oral communication
The importance of your body language
Maybe it is the most essential aspect. You have to be fluent, and to develop your identity through your verbal and non verbal communication. “Your body language shapes who you are”, that was the title of Amy Cuddy’s talk for TED, and it is so true ! I invite you to watch and re-watch this conference. Paying attention to your non verbal communication is a necessity to succeed on Youtube. You can’t just forget this point, saying “I just want to be normal”. One of Watzlawick's communication axioms is : "one cannot not communicate" : even your non-language is a language, the silence is communication, and if you don’t have any apparent body language, it still means something and reveals something about you. So it’s more wise, instead of suffering your body language, to think about it and choose it. Control the image you reflect.
For that, you can write the script of your videos, of have a plan, but don't read too much ! Or don't read at all if you can. I think Tibo Inshape write all his scripts, and that Antoine Blanchemaison just have a plan. Here is a comment I found on Antoine Blanchemaison's channel :
You can also work on your voice, your tone, on the way you look at your audience (well, at your camera actually).
Youtube = theater ?
Finally, being a Youtuber is like being a movie actor. Do you really think actors just go on the stage improvising ? Do you think they just have to learn their text, and that's it ? No no no. To be a good actor, you have to work on everything. It's the same for Youtubers. What would Simone de Beauvoir say ?
Oral communication
The importance of your body language
Maybe it is the most essential aspect. You have to be fluent, and to develop your identity through your verbal and non verbal communication. “Your body language shapes who you are”, that was the title of Amy Cuddy’s talk for TED, and it is so true ! I invite you to watch and re-watch this conference. Paying attention to your non verbal communication is a necessity to succeed on Youtube. You can’t just forget this point, saying “I just want to be normal”. One of Watzlawick's communication axioms is : "one cannot not communicate" : even your non-language is a language, the silence is communication, and if you don’t have any apparent body language, it still means something and reveals something about you. So it’s more wise, instead of suffering your body language, to think about it and choose it. Control the image you reflect.
For that, you can write the script of your videos, of have a plan, but don't read too much ! Or don't read at all if you can. I think Tibo Inshape write all his scripts, and that Antoine Blanchemaison just have a plan. Here is a comment I found on Antoine Blanchemaison's channel :
Youtube = theater ?
Finally, being a Youtuber is like being a movie actor. Do you really think actors just go on the stage improvising ? Do you think they just have to learn their text, and that's it ? No no no. To be a good actor, you have to work on everything. It's the same for Youtubers. What would Simone de Beauvoir say ?
One is not born a Youtuber but rather becomes one...
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